Jo Wood Organics at Fortnum & Mason 


Last week I was invited to an intimate press breakfast at Fortnum & Mason for the launch of the new collection from Jo Wood Organics

The collection, which is a result of Jo’s passionate interest in organic lifestyle & Skincare, is exclusive to Fortnum & Mason stores and online. 


There are two unique scents, Amka & Usiku which are available as a Eau De Toilette (£59) Body Oil (£39) and Natural Wax Candle (£44) each presented in seductive Black & Gold packaging which deliberately challenge the usual presentation of ‘Organic’ products, and represents her Rock Chic aesthetic perfectly! 


It was a real pleasure talking with Jo, who is extremely warm and obviously very passionate about her range. I loved hearing her talk in detail about the trails and tribulations of producing such a range such as packaging issues and hearing her recall in comedic style the stories of her Eccentric French perfumer with whom she has worked extremely closely with to develop her unique scents. 


I was really struck also with how gender neutral both the products look as well as the scents being perfectly unisex. 

Usiku has a darkly decadent scent which “combines top notes of rosemary and pineneedle with a spicy hit of cardamom and hot ginger. A complex heart of coriander, clove and clary sage give way to the woody aromas of Virginian and Chinese cedarwood, patchouli and vetiver. Earthy and sophisticated, this is a scent for men and women alike.”

While Amka, my personal favourite, is fresher and makes me think of long evenings spent on holiday. “Amka is a fragrance of energy and spontaneity, with a romantic heart of Iranian rose otto, Egyptian jasmine and bright fresh top notes of neroli and bergamot. Green mandarin and sweet orange add a fresh, vibrant layer, and the whole combination is grounded in a soft, spicy base of cedarwood.”


There’s a body scrub on its way, and that’s not all! Jo is already planning a very special product range…… but you’ll have to watch this space for now! 

You can purchase the range here 

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