Alaïa & Naomi Campbell launch London Flagship 

Last week I was invited by the house of Alaïa (and Naomi Campbell no less!) to join them to launch the latest Alaïa store in New Bond Street, London. The first store outside of Paris, this only the 3rd standalone store in the world making it pretty special. 

An invitation far to good to refuse

Azzedine Alaïa, who sadly passed away in November last year, aged 82, was nicknamed ‘The King of Cling’ on account of his form fitting dresses designed to enhance the curves of a womans body. Here was a man who celebrated the woman’s body, empowering her to be sexy without ever objectifying her, an idea that seems almost alien in today’s climate of #metoo. 

The iconic studded leather designs

An exhibition, dedicated to his work and life opens later this month at The Design Museum in London and I’m extremely excited to say that I have an invitation to the private view so I’ll make sure to share this with you all very soon! And don’t forget to tune into my Instastories on 9th May for a sneak peek! 

The star studded guest list included Erin O Connor
Such was his reputation and popularity that the fashion crowd arrived in troves to pay their respects to the late designer and to support the continuation of his legancy. I have to say, it was without a doubt the most star studded event I’ve attend to date with guests including Naomi Campbell, Edward Enningful, Manolo Blahnik, Christopher Kane, Tammy Kane, Erin O Connor, Yasmin Le Bon, Eddie Campbell, Nicky Clarke, Lottie Moss, Katie Grand, David Downton,  Lara Mullen, Sabine Getty, Daphne Guinness, Tamara Beckwith and DJ legend Fat Tony to name a few! Phew!! Most guests, myself included wore black, in honour of his favourite hue. 

You can never go wrong with Black & Gold and a killer pair of heels!

The always lovely Christopher Kane and I chatted (we met at his own store launch a couple of years back and have since followed each other on Instagram) about the store and how we’d both quite like to do a supermarket sweep of the rails. I love how totally down to earth he is despite his own stratospheric success. He also gave me a big hug on the way out, genuinely lovely and without a doubt my favourite person in fashion! 

Drinks included Pink Champagne and Vodka cocktails complete with rose petals and canapés were served including rather tasty ‘Alaïa’ branded chocolates. 

Beautiful pieces on display

Set over three stunning and spacious floors, the interior has been as considered as the garments themselves with the focus on quality. There is a stunning central spiral staircase and garments in black, white and red hang as works of art, and rightly so, while bags, shoes and the iconic leather cut out corset belts sit proudly on mirrored tables and shelves. I fell in love with at least a dozen items and have a pair of sunglasses on my birthday wish list as well as a LBLD (that’s little black leather dress) on my fantasy wish list. That one will set you back around £4K but will never age or fall out of style. If you have it to spend then it’s THE ONE! 

High on my Wish List

All guests were gifted a goody bag from the brand containing the equally iconic fragrance, which is a new obsession for me. Musky, oriental and seductive it’s a pure sexy night time perfume, which just like the clothing themselves will demand the attention the moment you enter a room. 

Brides take note! These angelic white gowns are from heaven!

To book tickets to Azzedine Alaïa: The Couturier at The Design Museum 10thMay-7th October 2018 click here  

To shop Alaïa Fragrance click here. 

To shop Alaïa sunglasses click here

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